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Cookie Policy

Last updated: December 1, 2023

1. What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit our website. They help us provide you with a better experience by remembering your preferences and understanding how you use our site.

Cookies cannot harm your device or files, and they cannot access personal information unless you specifically provide it.

2. How We Use Cookies

TechGuru Denmark uses cookies to:

  • Ensure our website functions properly
  • Remember your preferences and settings
  • Improve website performance and user experience
  • Analyze website traffic and usage patterns
  • Provide personalized content and advertisements
  • Enable social media features
  • Prevent fraud and enhance security

3. Types of Cookies We Use

3.1 Essential Cookies (Always Active)

These cookies are necessary for our website to function properly and cannot be disabled:

Cookie Name Purpose Duration
sessionid Maintains your session while browsing Session
csrf_token Security protection against CSRF attacks Session
cookie_consent Remembers your cookie preferences 1 year
cart_id Maintains items in your shopping cart 30 days

3.2 Analytics Cookies (Optional)

These cookies help us understand how visitors interact with our website:

Cookie Name Provider Purpose Duration
_ga Google Analytics Distinguishes unique users 2 years
_ga_* Google Analytics Maintains session state 2 years
_gid Google Analytics Distinguishes unique users 24 hours
_gat Google Analytics Throttles request rate 1 minute

3.3 Marketing Cookies (Optional)

These cookies are used to deliver relevant advertisements and track campaign effectiveness:

Cookie Name Provider Purpose Duration
_fbp Facebook Tracks visits for advertising 3 months
_gcl_au Google Ads Conversion tracking 3 months
fr Facebook Advertising and measurement 3 months

3.4 Functional Cookies (Optional)

These cookies enhance functionality and personalization:

Cookie Name Purpose Duration
language_preference Remembers your language choice 1 year
currency_preference Remembers your currency preference 1 year
recently_viewed Shows recently viewed products 30 days

4. Third-Party Cookies

Some cookies are set by third-party services that appear on our pages:

4.1 Google Services

  • Google Analytics: Provides website usage statistics
  • Google Ads: Enables conversion tracking and remarketing
  • Google Tag Manager: Manages website tags and tracking

4.2 Social Media

  • Facebook: Social sharing and advertising pixels
  • Twitter: Social sharing and analytics
  • LinkedIn: Professional networking and advertising
  • Instagram: Social media integration

4.3 Payment Processors

  • Stripe: Secure payment processing
  • PayPal: Alternative payment method

5. Cookie Duration

Cookies are classified by duration:

5.1 Session Cookies

Temporary cookies that are deleted when you close your browser. Used for essential website functionality.

5.2 Persistent Cookies

Remain on your device for a set period or until you delete them. Used for preferences and analytics.

Typical Durations:

  • Essential cookies: Session to 1 year
  • Analytics cookies: 24 hours to 2 years
  • Marketing cookies: 30 days to 1 year
  • Functional cookies: 30 days to 1 year

6. Managing Your Cookie Preferences

6.1 Cookie Consent Banner

When you first visit our website, you'll see a cookie consent banner with options to:

  • Accept All: Allow all cookies
  • Necessary Only: Only essential cookies
  • Customize: Choose specific cookie categories

6.2 Changing Your Preferences

You can change your cookie preferences at any time by:

  • Clicking the "Cookie Settings" link in our footer
  • Clearing your browser's cookie storage
  • Using your browser's privacy settings

6.3 Browser Settings

You can also manage cookies through your browser settings:

  • Chrome: Settings > Privacy and Security > Cookies
  • Firefox: Settings > Privacy & Security > Cookies
  • Safari: Settings > Privacy > Cookies
  • Edge: Settings > Cookies and Site Permissions

7. Impact of Disabling Cookies

7.1 Essential Cookies

Disabling essential cookies will significantly impact website functionality:

  • Unable to maintain shopping cart contents
  • Cannot remember login status
  • Security features may not work properly
  • Some pages may not load correctly

7.2 Optional Cookies

Disabling optional cookies will limit:

  • Personalized content and recommendations
  • Social media integration features
  • Website performance optimization
  • Relevant advertising experiences

8. Cookie Security

We implement security measures to protect cookie data:

  • Secure Cookies: Transmitted only over HTTPS connections
  • HttpOnly Cookies: Cannot be accessed by client-side scripts
  • SameSite Attribute: Protects against CSRF attacks
  • Regular Audits: We regularly review and update cookie usage

9. Children's Privacy

Our website is not intended for children under 16. We do not knowingly collect information from children through cookies. If you believe we have collected information from a child, please contact us immediately.

10. International Transfers

Some of our cookie providers are based outside the European Economic Area (EEA). We ensure adequate protection through:

  • EU Standard Contractual Clauses
  • Privacy Shield certification (where applicable)
  • Adequacy decisions by the European Commission

11. Updates to This Policy

We may update this Cookie Policy to reflect changes in:

  • Cookie technologies and practices
  • Legal requirements
  • Our services and website features

We will notify you of significant changes through our website banner or email.

12. Contact Us

For questions about our cookie practices, contact us:

TechGuru Denmark
Nørrebrogade 42
2200 Copenhagen N
Denmark

Email: [email protected]
Phone: +45 32 15 42 88

Data Protection Officer: [email protected]

TechGuru Denmark

Denmark's premier destination for desktop PCs, gaming systems, and computer peripherals.

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Nørrebrogade 42
2200 Copenhagen N
Denmark

+45 32 15 42 88

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